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LINKEDIN MARKETING FOR FOUNDERS & B2B TEAMS

Reach potential clients on LinkedIn.

We improve your profile, write your content and handle prospect research and outreach, helping you build trust and start sales conversations with buyers who fit your business.

See what we do
PERSONAL BRANDING / CONTENT / B2B GROWTH

WHAT WE HELP YOU ACHIEVE

Be clear about your offer. Get in front of the right buyers.

You need potential clients to understand your service and a consistent way to reach them. We handle the profile writing, content and outreach work behind that.

Choose the support you need. We agree the deliverables, responsibilities and measures before work begins.

Choose the help your business needs.

Choose a service to explore how we can help.

PERSONAL BRANDING & CONTENT

Make your profile and content help buyers understand your offer.

Explain who you help, show your experience and give potential clients a reason to contact you.

LinkedIn personal branding

Help potential clients understand why they should contact you.

We rewrite your LinkedIn headline, About section and profile message so buyers can see who you help, what you do and the experience behind it. You get profile copy and banner direction to review before publication.

  • A headline that explains your service and who it is for
  • An About section connecting your experience to client needs
  • Profile structure and banner direction that make your offer easier to find
  • Revised copy in your voice, ready for your approval

What this helps you do

A prospective client can quickly see who you work with, the problems you address and the experience behind your offer. Your profile gives them a clear reason to start a conversation.

How we’ll start

Share your current LinkedIn profile, services, target audience and relevant examples of your work. We agree the positioning and profile sections to update, prepare the copy and refine it with your feedback before publication.

Explore LinkedIn personal branding

LinkedIn content creation

Stay visible to buyers without writing every post yourself.

We turn your notes, voice recordings and work experience into LinkedIn posts, articles and graphics. You get a content plan and drafts in your voice, ready for your review, so you can publish regularly without starting from a blank page.

  • Content topics based on the questions your buyers ask
  • LinkedIn posts drafted from your notes, recordings and experience
  • Articles for topics that need more explanation
  • Supporting graphics and revisions so each piece is ready for approval

What this helps you do

You have a supply of reviewed posts that demonstrate how you think and what you know. Potential clients can learn about your approach before speaking with you, while you spend less time drafting content.

How we’ll start

Share existing posts, notes, voice recordings or topics you want to discuss. We agree the content themes, formats, volume and review process, then prepare drafts for your feedback. Publishing responsibilities are confirmed before work starts.

Explore LinkedIn content creation

LEAD GENERATION & TRAINING

Find prospects. Follow up with a reason to talk.

Research the right people, send relevant messages and keep track of interested replies.

LinkedIn lead generation

Find relevant buyers and turn interested replies into sales conversations.

We research companies and decision-makers who fit your offer, write personalised LinkedIn outreach and organise follow-ups. You get a researched prospect list, agreed messages and a record of replies, so your team knows who to follow up with.

  • Prospect criteria that define which companies and roles are worth contacting
  • Researched leads checked against those criteria
  • Personalised connection and follow-up messages for your approval
  • Reply tracking and handover so interested conversations are not lost

What this helps you do

Your team has a focused list of potential buyers and a record of each response. Interested prospects can be followed up with context, making it easier to move relevant conversations towards a sales call.

How we’ll start

We review your offer, target market and any outreach you have already tried. Together, we agree prospect criteria, messaging, follow-up timing and how interested replies will be handed over. Campaign reviews use response quality and relevant conversations to inform the next steps.

Explore LinkedIn lead generation

Sales Navigator training

Help your team find suitable prospects with less guesswork.

We train your team to use LinkedIn Sales Navigator with examples from your own market. Learn to build targeted searches, assess leads, organise lists and plan outreach, with a process you can use after the session.

  • Customer criteria translated into practical search filters
  • Account and lead searches demonstrated in your own market
  • A method for assessing prospects and organising useful lists
  • Connection and follow-up planning based on what the research reveals

What this helps you do

Your team can research its own market with a process it understands. That means clearer decisions about who to approach and less time spent repeating searches without a plan.

How we’ll start

Tell us who you sell to, your team’s current experience and where prospecting becomes difficult. We agree the topics, session format and access requirements before training, with practical examples that your team can apply to its own research.

Explore Sales Navigator training

MARKETING & VIRTUAL SUPPORT

Get marketing and admin work off your desk.

Get help delivering campaigns, maintaining your CRM and keeping follow-ups organised.

Digital marketing

Give potential customers a clear reason to enquire.

We plan campaigns and write email and social media content around your offer. You get agreed deliverables, a delivery plan and reporting, so you can see what was done and use the response to decide what to do next.

  • A campaign plan tied to a specific offer and audience
  • Email copy and coordination to explain the offer and next step
  • Social content that supports the same campaign message
  • Reporting on agreed measures, with recommendations for the next campaign

What this helps you do

Your campaigns explain the offer and give interested people a clear next step. You know what is being delivered and can use the response to decide where to focus your next campaign.

How we’ll start

We review your current marketing, immediate goals and available resources. We then agree the channels, deliverables, responsibilities and measures to review. Any additional channels or activity are scoped separately before work begins.

Explore digital marketing

Virtual assistant services

Spend less of your week on research, CRM updates and follow-up admin.

Delegate prospect research, data entry, CRM maintenance and marketing administration. Your assistant works from agreed tasks and handover instructions, so you can focus on client work while keeping track of what is being completed.

  • Researched prospect lists ready for your review
  • CRM updates and data entry to keep records current
  • Follow-up tracking so you can see outstanding actions
  • Content and campaign coordination based on your agreed priorities

What this helps you do

Recurring admin has an owner, so you can spend more time on clients and business decisions. Current records and organised follow-ups make it easier to see what needs your attention.

How we’ll start

Share your recurring tasks, priorities and the tools your business uses. We agree the scope, access, handover instructions and review routine before support begins. Tasks requiring your approval remain part of that agreed workflow.

Explore virtual assistant services

THE WAY WE WORK

Know what we’ll deliver and how we’ll review it.

01

Agree the goal

We define your audience, offer and desired outcome, then agree the work, cost and responsibilities.

02

Approve the work

You review the profile copy, content or outreach messages before they are used.

03

Review the response

We review relevant replies, conversations and completed work. That tells us what to keep, change or stop.

Sarf in a cinematic astronaut portrait, wearing a silver-white spacesuit beside a spacecraft window
SARFARAZ ASIF SHAIKH Founder · Linked For Business

MEET SARF

Hello.
I’m Sarf.

I’m Sarf, founder of Linked For Business. I help founders, consultants and business owners explain what they do and start relevant conversations on LinkedIn.

My work brings together personal branding, content, prospect research and outreach. We start with your offer, your experience and the people you want to reach. From there, we agree the writing and practical support your business needs.

Meet me on LinkedIn (opens in a new tab)

FROM THE BLOG

Practical advice for your LinkedIn marketing.

All articles
Sarf

LINKEDIN HABITS

7 Good LinkedIn Habits for Visibility and Better B2B Conversations

Read the article
Sarf in a cinematic portrait

LINKEDIN LEAD GENERATION

5 LinkedIn Mistakes That Can Cost You B2B Leads

Read the article

YOUR QUESTIONS, ANSWERED

Before we begin.

What does Linked For Business do?+

Linked For Business provides LinkedIn personal branding, content creation, B2B lead generation, Sales Navigator training, digital marketing and virtual assistant services for founders, consultants and business teams.

What is included in LinkedIn outreach support?+

The agreed scope can include prospect research, connection messages, follow-up writing, reply tracking and campaign reviews. Each activity is planned around your offer and audience.

Do you guarantee leads or booked meetings?+

No. Responses depend on your offer, audience, timing and the conversations themselves. We agree the work and review the evidence with you, without promising a fixed number of leads.

What does LinkedIn profile optimisation include?+

The agreed scope covers audience positioning, headline and About section writing, profile structure and banner direction. Content creation and outreach are available as separate services.

Can you write LinkedIn posts in my voice?+

Yes. We use your existing writing, observations and feedback to develop posts that reflect how you speak. You remain the source of the experiences and opinions.

Can the training use our own target market?+

Yes. Your target audience shapes the searches, research examples and outreach planning so the work relates to your business.

Can a virtual assistant support my lead generation work?+

Yes. Lead research, list organisation, CRM updates and follow-up coordination can be included. We agree the tasks and handover process before work begins.

How do I get started?+

Book a 15-minute call through Calendly or contact Sarf on LinkedIn to discuss your business, audience and priorities. We discuss the scope, responsibilities and costs before work begins.

LET’S TALK ABOUT YOUR BUSINESS

Tell us where you need more support.

Use a 15-minute call to discuss your target clients and where you need help: your profile, content, outreach or day-to-day workload.

Book a 15-minute call

Choose a time that works for you on Calendly.

Linked For Business The introduction

LinkedIn lead generation · Personal branding · Content creation

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Linked For Business. Make your experience visible. Bring your voice to LinkedIn. Start the right conversations. Your next connection starts here.

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